It’s an important part of being a designer or a developer in that it’s a way to tell the story of what you’re selling. It’s a way to describe the information inside your product in a way that isn’t just a list of numbers and letters.
Its a way to clearly communicate the importance of the product or service you are selling in a way that makes your customers feel as though they are getting something that is of value. Its like a sales letter which is a much more specific letter.
The call number is a good example. Its not just your name, you can’t just call up your favorite restaurant and say, “Hey, I’m making you a table reservation, the table number is 664-739-9988.” You have to actually tell us what you’re talking about.
In the case of catalog entries, the phone number is often the same throughout the catalog and in many cases is the same from one catalog item to the next. What makes it especially powerful is that it can make it seem like you knew about a particular item no matter how many times you reference it in the catalog. So if your customer calls back to cancel their order, you will be able to say, Hey, Im sorry you didnt place your order.
It’s just one of those things that can make or break a catalog. If it isn’t broken, then it will have far less impact on the sales than if it is.
The catalogs are what you call catalogs. They are usually a product catalog. They are usually ordered by the customer to give them a place to place an order. But the best catalogs are often the ones that show us hidden features of the product that we didn’t know about. As an example, imagine you are in a shoe store buying a pair of shoes.
In our catalog, it is our goal to make it as easy as possible for you to buy a pair of shoes. To that end, we have a number of features that customers are not told about. One of these features is the call number that we give to the customer when they place an order. When you place an order in our catalog, we will give you an email address which is the same email address that we use to send out catalogs.
This is where the whole “you are in a store and you want to know about this feature” comes into play. In our catalog, we don’t want to say, “you are in a store and you want to know about this feature”. We want to give you the information you need to buy shoes, so the customer can’t cheat.
Yes, we are in a store and we want to know about this feature, but that really needs to be part of our catalog so you can’t cheat. There is no way we can prevent customers from cheating. We just want to be able to give customers the information they need to buy certain things, so they can’t cheat.